Strategy for Real Estate Companies

January 26, 2024

By Charlie Hewlett, Managing Director, RCLCO

For more than 55 years, RCLCO Real Estate Consulting has been the “first call” for real estate owners, developers, investors, the public sector, and non-real estate companies and organizations seeking strategic and tactical advice regarding real estate investment, planning, and development. Strategy for Real Estate Companies – the only book on the market that details strategy for those operating in the real estate industry – lays out the methods and key steps you should take to optimize your company’s structure, plan for the extreme cyclicality in the business, and in so doing, build consensus and drive performance and profitability. Chock-full of examples and case studies, helpful hints, and insider knowledge, this book is a practical guide for leaders and executives who are charged with setting the future direction of their real estate enterprise. Inside, you will discover a well-laid out process and valuable insights into the critical elements that make up a successful strategy in real estate, and a step-by-step guide to formulating and implementing a well-rounded and actionable strategic plan.

Charlie Hewlett Headshot - 2023

About the Author

Charlie Hewlett is a Managing Director and Partner of RCLCO Real Estate Consulting, one of the leading real estate advisory firms in the United States.  A renowned expert in the field of real estate consulting, strategic planning, litigation support and advisory services, Charlie has an exceptional track record spanning over three decades. With his extensive knowledge and expertise, Charlie has played a pivotal role in shaping the real estate industry and guiding numerous organizations towards success.

Throughout his career, Charlie has consistently demonstrated a deep understanding of market dynamics, investment strategies, and real estate development trends. His ability to analyze complex real estate data and provide insightful recommendations has earned him a stellar reputation among clients and industry peers alike. His strategic guidance has been instrumental in helping RCLCO’s clients make informed decisions, optimize their businesses and portfolios, maximize returns on their real estate investments, and drive company performance.

Charlie is a frequent speaker, lecturer, and content moderator at important industry associations including the Urban Land Institute (ULI), National Multihousing Council (NMHC), National Homebuilders Association (NAHB), and the National Apartment Association (NAA).  He has taught undergraduate and graduate level courses and continuing education seminars on real estate development and strategic planning at prestigious institutions including The George Washington University, University of Maryland, Georgetown University, and UNC Kenan-Flagler Business School. He has also been featured in numerous national real estate journals and publications.

The first edition of his book, Strategy for Real Estate Companies, was published in 2008.  Charlie is a graduate of Brown University in Providence, Rhode Island, and lives with his wife Nancy in Chevy Chase, Maryland.  With his unwavering commitment to excellence and his dedication to the advancement of the real estate sector, Hewlett continues to be a driving force in shaping the future of the industry.

Contributor Bios

Adam Ducker Headshot 2023

Adam Ducker

Adam Ducker is Chief Executive Officer of RCLCO and oversees the firm’s Real Estate Economics and Management Consulting Practices. Adam is a recognized expert in strategic planning for real estate companies, investment analysis, market and financial analysis, and marketing of real estate assets. He has particular depth of expertise in high-density housing, retail/entertainment, and hotel development. A native of the New York metropolitan area, Adam received Bachelor’s and Master’s degrees from Columbia University.

Ellen Klasson

Ellen Klasson is a Managing Director in RCLCO’s Management Consulting practice, working out of the Washington, DC office. Ellen leads executive search engagements for leadership roles at development, investment, and land use companies across all asset classes. Ellen’s consultative nature has enabled her to identify and attract talent for both traditional and nuanced roles, and her deep understanding of the business lends itself to a more analytical approach of a candidates’ viability. Working for nearly twenty years in the real estate industry has allowed Ellen to forge long-lasting relationships with and earn the trust of both clients and candidates.

Ellen Klasson Headshot - 2023
Adam Ostler Headshot - 2023

Adam Ostler

Adam Ostler is a Principal based out of the RCLCO Los Angeles office. Adam has five years of experience in real estate and has consulted on a broad spectrum of commercial and residential properties in various markets across the United States. Adam serves across all RCLCO’s practice groups with a focus on strategy and operations management consulting and strategic planning.

Eric Willett

Eric Willett is the Managing Director of RCLCO’s management consulting practice. Eric works with a wide variety of market-leading firms throughout the real estate industry to craft and execute organizational strategy, portfolio transformation, and corporate growth initiatives. Eric brings extensive experience in strategic planning and organizational improvement to projects that interface with client teams at all points in the development lifecycle. His collaboration with executive teams has resulted in transformational strategies for real estate companies across all industry sectors and a range of global markets.

Eric Willett Headshot - 2023

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