Smart growth has been engaged as an apologetic or alternative form of development, to the perceived “market driven” sprawl that most communities face. Innovations in financial and policy analysis are demonstrating that smart-growth development is not only more beneficial from an environmental standpoint, but it is also more fiscally responsible form of growth at a municipal level. This session explores analytic tools, property policy exploration and leadership strategies that are applicable in any size municipality, from a public, private and advocacy perspective. These methods will be explained as case studies, as well as a walk through of the communication tools that will help planners and policymakers explain the municipal effect of smart-growth decisions. Panelists will present ideas and examples for creating great places with durable local economies. To steal the line from Jerry McGuire, we’re going to “Show you the money!” as well as how to show others the money.