Upcoming Webinars & Speaking Engagements
RCLCO is incredibly involved in the global real estate community. Join us at the following upcoming (virtual and live) events where we will present our insights and discuss developing industry trends. We also host our own events, including annual CEO Summits and MPC University.
If you are interested in having one of our advisors speak at your next event, please contact Rachel Hoeft, Senior Marketing Manager, at rhoeft@rclco.com.
Did you miss one of our past events? Browse our webinar recordings and presentation slides to stay up to date on the latest market research.
- This event has passed.
ULI Fall Meeting 2016 Council Day: CDC (Green Flight)
October 26, 2016 @ 8:10 am - 9:10 am UTC+0
Disrupt, or Be Disrupted: Marketing MPCs in the Digital Age
The proliferation of digital media creates exciting new opportunities to engage with consumers, but ferocious complexity too. Marketers know they must offer an integrated brand experience across both traditional media and the fast-changing ecosystem of digital devices and channels—websites, social media, search engines, just to name a few. How are marketing experts in our industry leveraging technology to innovate how we market MPCs without losing sight of the emotional connection that comes with a great brand? How are developers and builders transforming their organizations to handle this disruption? How are developers and builders using big data to drive marketing? What can we learn from other industries?
Moderator:
Malee Tobias, SVP, Marketing & Research, Newland Communities
Panelists:
Christina Acuña, Executive Marketing Manager, Hillwood
Amy Levi, President, Creative Director, Strada
Gregg Logan, Managing Director, RCLCO
Todd Ochsner, VP – Marketing Strategy, Roni Hicks & Associates